Overselling Yourself
One of the rather repeated mistakes in self-promotion is “overselling.” Self-promotion is one of those propositions that fall in the “under-promise and over-deliver” category. Additionally, it is substantially more desirable for the results to be evaluated and praised by others. Hence leading to less “self” and more “promotion” that can’t be doubted or second-guessed. – Kamyar Shah, World Consulting Group