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Channel: Fractional COO – Fractional CMO – Kamyar Shah
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A simple proposition for Martech’s paradox of trade-offs

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Centralise, Decentralise, Humanise, Automate: It’s the paradoxical nature of digital marketing that cause Martech teams to go into analysis-paralysis – so how can you avoid it?

Read the full article at: www.triggerfish.com.au

Marketing Management


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