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Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI
Our technology helps the world’s biggest brands listen to their customers and understand consumer trends. Sourced through Scoop.it from: www.brandwatch.com
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Navigating The Marketing Technology Landscape | Traackr
This list of top tools in the marketing technology landscape offers marketers a good framework to kick off their process and make sure they pick wisely. Sourced through Scoop.it from: www.traackr.com...
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The Future of Sales: Predictions from the “Nostradamus’s” of Selling
The experts share what’s changed in sales over the past decade, and what skills salespeople need to stay competitive in the next three to five years…. Sourced through Scoop.it from: blog.hubspot.com
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Female Business Casual: Stop Telling Women to Be Tasteful
Tired of business casual dress codes telling women to tone down their makeup and wear tasteful jewelry? Yeah, me too…. Sourced through Scoop.it from: blog.hubspot.com
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CMO Guide: Championing the Customer Experience
How CMOs can overcome internal challenges to lead a customer experience transformation. Sourced through Scoop.it from: www.brandwatch.com
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Who is Today’s CMO?
There isn’t a role more important to the modern business than the CMO. But what makes a CMO a CMO? What are the traits and experiences that define the role? Sourced through Scoop.it from: www.act-on.com
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Ep. 48 | Exploring the CMO Index Report
In this Rethink Marketing episode, we chat with Susy Dunn, Act-On’s Chief People Officer about our recently released CMO Index Report. Sourced through Scoop.it from: www.act-on.com
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The CMO Toolkit
The CMO Toolkit explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel.The Toolkit includes important...
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Ep. 56 | How AI and Machine Learning Will Impact B2B Marketing
In this Rethink Marketing Podcast, Paul Roetzer from PR 20/20 explains how AI and machine learning will impact B2B marketing. Sourced through Scoop.it from: www.act-on.com
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Modern Finance Experience | Oracle Australia
Explore technology and organizational trends in modern finance at Oracle OpenWorld and Modern Finance Experience. Sourced through Scoop.it from: www.oracle.com
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Wall Street Blockchain Alliance Secures Steve Ehrlich as First COO – The...
The Wall Street Blockchain Alliance (WSBA), a non-profit distributed ledger technology trade association, has secured a new executive member, adding Steve Ehrlich as the latest entrant to its...
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Cryptocurrency Miners Are Building Their Own Electricity Infrastructure
Canadian company DMG Blockchain is expanding its mining operation in British Columbia with its own electrical substation…. Sourced through Scoop.it from: motherboard.vice.com
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The Modern CFO is an Excellent Co-Pilot | Modern Finance | Oracle United Kingdom
Oracle’s Mathias Pejstrup speaks with Per Vasegaard Hansen about the new role of the CFO… Sourced through Scoop.it from: www.oracle.com
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HubSpot MBA Programs
Getting your MBA? Get hands-on tech experience with HubSpot’s programs for MBA candidates…. Sourced through Scoop.it from: www.hubspot.com
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How to Map Your Business Goals to Story Strategy
Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully...
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Data Is Key To Solving The Inventory Crisis, Enstoa’s CEO Says
Enstoa’s acquisition of designtech creates new efficiencies in evaluating development projects… Sourced through Scoop.it from: www.inman.com
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How a Content Marketing Company Does Content Marketing
Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as our new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance...
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Ep. 22 | Five Tips For The New CMO with Michelle Huff
In this Rethink Podcast episode, Paige Musto and Michelle Huff discuss Michelle’s recent article in CMO.com offering five tips for the new CMO. Sourced through Scoop.it from: www.act-on.com
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Are the Big 5 a Big No for Predicting Performance?
While personality assessments can be useful hiring tools, they can’t tell us much about how a person will perform if they get the job. Sourced through Scoop.it from: www.recruiter.com
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50 influential women in business: profiles | West Africa
The Africa Report, Jeune Afrique and the Africa CEO Forum assemble an exclusive list of the top African businesswomen who are shaping their sectors, helping a new generation of female leaders and...
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