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How 2019 Stackie Award winner Sargento cooked up their stack
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized. Read the full article at: martechtoday.com CMO
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How We Analyzed the Nuts and Bolts of ‘Good Sales Methodology’ and Merged 15...
In the end, a CRM is just a tool. What your company really needs is a consistent sales methodology that guides your actions. Read the full article at: www.entrepreneur.com CMO
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What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’...
First step from an SEO expert: Target the suburbs or surrounding areas — not just the cities — where people are living and searching from. Read the full article at: www.entrepreneur.com CMO
View ArticleHow SEO Can Drive Your Marketing Initiatives
Search engine optimization, or SEO, is increasing in importance for digital marketing teams. Learn how SEO can move your marketing initiatives forward and why it’s important to invest in SEO and...
View ArticleMulti touch marketing fails to work in channel marketing
Multi-touch, end-user-focused marketing tactics rarely work in a channel marketing environment where vendors rely on their partners for such campaigns. Read the full article at: www.slideshare.net...
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KOLs: What They Are & Why They’re Key to Your Marketing Strategy
Learn what KOL’s are, and why they’re a critical component of your 2019 marketing strategy…. Read the full article at: blog.hubspot.com Business Consultants
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Trained to help: how neural networks improve business operations –
The technologies of machine learning and computer vision (further referred to as ML and CV) are firmly embedded in technological trends.But if some five years ago only large companies could afford……...
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Increased cloud email services adoption highlights need for improved cyber...
As we hurtle into the Fourth Industrial Revolution, access to cloud infrastructure will be critical to power artificial intelligence and edge computing…… Read the full article at: mybroadband.co.za...
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Digitalizing The Business Of Beauty
Digital beauty trends from Versum that hint at the what’s to come in the business of beauty. Read the full article at: www.forbes.com Marketing Consultants
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How one Bristol man is tackling the lack of diversity in film and TV head on...
Only 3% of the film and TV production workforce are from a BAME background… Read the full article at: www.bristolpost.co.uk
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The Bank of England set to get first female Governor after Mark Carney steps...
George Osborne hailed Minouche Shafik, 57, and current Ofcom chief Sharon White, 52, as ‘credible candidates’… Read the full article at: www.thesun.co.uk
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Diversity Efforts Directed At Women Tend To Help White Women. Black Women...
Just as white women benefited the most from affirmative action, although they were also opponents, they’re befitting from diversity initiatives in tech. Read the full article at: moguldom.com
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4 Tips for Successful and Authentic Influencer Programs
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience. Read the full article at: www.chiefmarketer.com Remote Chief Marketing Officer
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What Is a Marketing Consultant? A 1-Minute Rundown
Here’s a quick rundown of what marketing consultants are, their core responsibilities, and their average salary. Read the full article at: blog.hubspot.com Remote Chief Marketing Officer
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Top Ways to Kick-start Your Content Marketing Strategy
There was once a time when content was considered as just plain old blog articles. Mate, those days are long gone!In today’s rich and dynamic technological era, businesses have to bring their A-game...
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Three Levels of Change: The Good, the Bad and the Approved
Technology is in constant flux whether it’s new technology or updates to automated tools. But how do you know which the important changes are? Read the full article at: www.tripwire.com
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For SaaS companies, it’s no longer the CIO you need to impress | ITProPortal
Because businesses no longer sell to only CIOs, sales techniques of SaaS companies need to evolve. Read the full article at: www.itproportal.com Remote Chief Operating Officer
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Boosting data strategies by combining cloud and infrastructure management
Cloud management platforms enable uniform and efficient service delivery, while infrastructure management tools provide the functional support of standard IT processes. Read the full article at:...
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system. Read the full article at: www.cmswire.com Remote Chief Operating Officer
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AI: Focus Turns to Ethical Standards for Intelligent Systems
Should robots and other autonomous and intelligent systems be held to established ethical standards?… Read the full article at: www.informationweek.com Business Consultants
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