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4 Reasons LinkedIn Has Become Indispensable to Business Leaders
No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. Read the full article at: www.entrepreneur.com Marketing Executive
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Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard…. Read the full article at: martechtoday.com Marketing...
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How Audi is bringing creativity to marketing effectiveness
By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the rest of its...
View ArticleUseful Marketing Tactics For Growing Businesses | Entrepreneur
Customer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus on. Read the full article at: www.entrepreneurmag.co.za...
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Why influencer marketing is a $9b industry in China
Influencer marketing is taking the world by the storms and in China, it is an industry that is worth US$9 billion. Read the full article at: techwireasia.com Interim COO
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The electric vehicle race is on | CMO Strategy – Ad Age
VW, Audi, Porsche and more are churning out EV models but haven’t been spending much on advertising, but the tipping point is coming. Read the full article at: adage.com Interim CMO
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Does Your Digital Strategy Implement the Right API Management Tools? – DZone...
Look at an API management solution that deals with the perpetual challenge of managing business operations. Read the full article at: dzone.com Interim COO
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What To Consider When Choosing A POS System For Your Business
Apart from accommodating credit card payments, the use of a POS system comes with great features such as time clock options, reporting, and inventory management. Read the full article at:...
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Unveiling the Benefits of Supply Chain Analytics | Quantzig’s New Article
Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the benefits of supply… Read the full article at:...
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How Brands Are Improving Customer Experiences in the Travel and Hospitality...
Travel and hospitality brands are improving customer experiences by turning to CX marketing methods and emerging technology. Here’s why, and how it works. Read the full article at: www.skyword.com...
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Technology changing consumer behaviour is biggest marketing trend
Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers. Read the full article at: www.smartinsights.com Interim CMO
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Selling Marketing Automation Technology to the C-suite | Oracle
As market forecasts improve, CMO’s try to find new ways to exceed expectations by pushing towards marketing automation. CMOs know how to balance new technology with proven strategies, but they need to...
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Marketing That Matters: Customer insights drive improvements in B2B marketing...
At Cisco Connect India, we discussed marketing to B2B technology buyers, the role of marketing in the buying process, and how to best engage customers via superior customer experience (CX). Read the...
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Cyber Security As A Service
Connecting Infosec with News… Read the full article at: www.informationsecuritybuzz.com Interim Chief Operating Officer
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Can subscription retailers win over gift givers this year?
Retailers with subscription programs can earn more gift-related business by marketing their brands as gifts and making it easier for customers to give subscriptions as gifts, which historically has...
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The 30 best high-paying jobs of the future
These 30 high-paying jobs are poised to see employment growth over the next decade. Read the full article at: www.businessinsider.com Interim Chief Operating Officer
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Most business leaders view transformation as ‘a waste of time’
Research shows that the C-suite tends to lack the information required to deliver a reliable ROI… Read the full article at: www.itpro.co.uk Interim COO
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Best Practices to Minimize Negative Impact,Downtime After a Ransomware...
by Jim Varner, President, and CEO, SecurityFirst Ransomware has become a scourge to businesses around the globe and always manages to find a way to infiltrate even the best defenses. Whether it was a...
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Web application exposures continue to bedevil companies as digital...
As sure as the sun will rise in the morning, hackers will poke and prod at the web applications companies rely on – and find fresh weaknesses they can exploit.Related: Cyber spies feast on government...
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Top 5 Social Media Marketing Tools | Constant Contact
Looking to take your social media strategy to the next level? These social media marketing tools will help you achieve your goals. Read the full article at: blogs.constantcontact.com Interim CMO
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