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Report: Efficiency in Marketing Remains a Top Priority for CMOs | KoMarketing
As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. Read the full article at: komarketing.com...
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6 Digital Marketing Tips For eLearning Content Providers
Wondering what are some effective Digital Marketing Tips for eLearning content providers? Check 6 Digital Marketing Tips to reach potential buyers. Read the full article at: elearningindustry.com...
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3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. Read the full article at: marketingland.com Temporary...
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How Is Artificial Intelligence Changing Marketing In 2019?
Talk to any marketer today, in any sub-discipline and within 5 minutes the conversation will have steered toward talking about artificial intelligence (AI).It’s a hot topic right now because of the...
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Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Read...
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How Print Marketing Can Boost Your Ecommerce Business
Digital Marketing vs Print Marketing: Which is more effective for ecommerce? Obviously, most people today would say digital marketing is the better option. Digital is accurate, fast and...
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Pre-checked cookie boxes don’t count as valid consent, says adviser to top EU...
You can’t assume active participation from someone who didn’t untick something… Read the full article at: www.theregister.co.uk Temporary Chief Operating Officer
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Infrastructure Service Providers Should Shift Their Business Toward...
Scaling business operations is one of the imperatives for infrastructure service providers to be able to serve an ever-growing customer base and to operate and maintain large (or larger)...
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5 items for spring ‘game plan’ checklist
Consider business needs of operation before planting kicks into gear. Read the full article at: www.farmprogress.com Temporary Chief Operating Officer
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‘Company man’: Apple’s Peter Stern is the no-nonsense former cable TV exec...
The head of business operations for Apple’s services division improved relations just enough to get them into Apple’s new content subscription services. Read the full article at: digiday.com Temporary...
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Machine learning is not real learning argues a new paper
Machine learning would appear to be a misleading phrase, maybe as a result we need to re-think our understanding of AI… Read the full article at: www.information-age.com Temporary Chief Operating...
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How to Develop a Content Marketing Strategy to Reach and Convert
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content...
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5 Key Moves for B2B Intent Marketing
Are you using intent data to fuel and optimize your B2B marketing strategy? Check out these 5 key moves to successful B2B intent marketing. Read the full article at: www.aberdeen.com Temporary Chief...
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9 of the Strongest Words & Phrases to Power Up Your Marketing Strategy –...
Are you looking for ways to strengthen your marketing efforts? Want to know the words and phrases you should incorporate to make your marketing copy more powerful? Read the full article at:...
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Hire an interim cmo
How To Hire an Interim CMO You work hard for your business. Naturally, you want it to thrive. It may be tempting to try to handle everything yourself so that you maintain control, but this can be a...
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Hire an interim coo
When and How To Hire an Interim COO In many organizations, the chief operating officer is one of the most important executives in the c suite. He or she serves as the head of the business’s operations...
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4 Marketing Tricks That Will Crush Your Competition
Marketing strategies to keep your competition at bay…. Read the full article at: smallbiztrends.com Interim CMO
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Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP...
One of the great things about my job is connecting with inspiring marketers.While attending SAP’s annual SAPPHIRE conference last year, I had the good… Read the full article at: www.toprankblog.com...
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Accenture: Innovative chief marketing officers driving success
Businesses that prioritize customer experience generate 11% higher shareholder returns. Read the full article at: www.chainstoreage.com Interim CMO
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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter
The chances of you being the next Dollar Shave Club guy are slim and none.You can still apply the ideas to your marketing that made those campaigns popular… Read the full article at: biznology.com...
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