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How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, through its recent announcements from Adobe Summit 2019, showed by MarTech Fintess Drill is key to Customer Experience and Success strategies. Read the...
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How small business owners can solve cash flow problems – CBS News
Cash flow challenges are common for businesses, but preserving capital can keep operations running when problems arise… Read the full article at: www.cbsnews.com Interim COO
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Vulnerability Management Metrics: The Final Frontier
In Part 1 of this series, we looked at some of the metrics that an executive team would want to see to identify how the business risk is trending. It is very important to keep in mind that if the...
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Redefining Security For The Real-Time Enterprise In 2019
Connecting Infosec with News… Read the full article at: www.informationsecuritybuzz.com Business Consulting
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Why design should be a priority for consulting services
Historically, design thinking hasn’t necessarily been a great priority in the consultancy world and a primary consideration in the boardroom. Read the full article at: www.consultancy.uk Business...
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10 Steps to Improve Your Content Marketing Strategy in 2019 & Beyond –...
Are you looking for ways to improve your content marketing strategy? Want a better organised content creation process that’ll help your business grow? Read the full article at:...
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Memo to marketing: Get ready for the data-driven era of hyper-personalization
Memo to marketing: Get ready for the data-driven era of hyper-personalization – SiliconANGLE… Read the full article at: siliconangle.com Business Consultants
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A short history of brands pulling April Fools’ Day pranks
From BMW’s 1983 magazine hoax to Google’s 2016 Minion disaster to now. Read the full article at: www.vox.com Business Consultants
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10 SMS Marketing Best Practices for Small Businesses
Use these tips to improve your SMS marketing effort for your small business…. Read the full article at: smallbiztrends.com Chief Marketing Officer
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Universities spending millions on marketing to attract students | Education |...
Guardian investigation reveals growing ad budgets among lower and middle ranking institutions… Read the full article at: www.theguardian.com Chief Marketing Officer
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51 Influencer Marketing Stats to Guide Your Strategy in 2019 & Beyond –...
Are you considering using influencers to promote your business in 2019? Need some facts and figures to help you form and execute your influencer marketing strategy? Read the full article at:...
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FORRward: A Weekly Read For Tech And Marketing Execs
Tech Sells, And Everyone Is Buying What do McDonald’s, Honda Motor Co., and Nike all have in common? These 50-year-old-plus global giants have all acquired small tech startups within the last year....
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What’s keeping logistics CEO’s awake at night – FNB | IOL Business Report
Logistics businesses in South Africa continue to show resilience despite the prevailing economic headwinds. Read the full article at: www.iol.co.za Chief Operating Officer
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Prepare Now for Next-Generation Cybersecurity Threats
A soon-coming world that’s almost entirely digitized and connected will expose companies to vast new cybersecurity risks. Read the full article at: www.cfo.com
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Companies Need to Prepare for the Next Economic Downturn
Whenever it happens, it won’t look like 2008. Read the full article at: hbr.org Chief Operating Officer
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The current state of supply chain digitalization
Supply chains will develop into vast platform-powered ecosystems with new operating models that see humans and machines work seamlessly together… Read the full article at: www.capgemini.com Chief...
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Managing Enterprise Mobile Security – Cyber Defense Magazine
By Julian Weinberger, NCP engineering From apps that know our every move to cookies that track each browsing session – our smartphones are constantly spying on us. These days, most people accept that...
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New startup Cobo allows San Franciscans to rent out their homes as offices....
n recent weeks, Mission residents have been receiving curious missives in their mailboxes inquiring whether they’d be game to monetize their kitchens and… Read the full article at: missionlocal.org...
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9 Tactics for a Successful Local Facebook Marketing Strategy
By Martin Ochwat Marketing strategies communicate at the social, personal and emotional level to have an impact on a customer’s decision making. The success of your marketing campaign is also...
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How to Formulate a Content Marketing Strategy That Delivers Great Results
Content marketing is getting harder in this day and age. To do it well, you need to consistently create and promote great content – here’s how. Read the full article at: mention.com Chief Marketing...
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